I started this project a few months ago and keep coming back to it. It’s sort of a working definition of how I see “upcycling” , which I’ve been reading a lot about as of late. My main aim was to showcase typographically, both the idea of re-making something of greater or equal value to its previous state. I prefer this idea to recycling, as recycling involve taking something of greater value and making it into something that is of lesser value, and useful for only one generation (ie. turning papers into toilet paper). The idea of upcycling is to keep have multiple generations of use.
My main approach to this particular design was to work with how I’ve seen upcycling implemented in real life – ie. taking a part an old or second hand wool sweater and making a new one with it, etc. I chose to also incorporate ideas related to thrift (ie. mending/darning socks), as well as celebrating where our resources come from (ie. trees). Overall I wanted the aesthetic to be more polished, as upcycling itself is about making something that is of higher value. I liked the idea of juxtaposing this aesthetic with more “ragged” elements, like old socks.
in progress sketches: